Page 5 - Insider - January to March 2016
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Physique TV partners with key tness events

Physique TV has partnered with key tness events namely the Beach Run UAE, Zumba Festival, River Race Charity Swim and Les Mills
Quarterly Workshops.

Beach Run UAE

The inaugural Beach Run UAE was a success, having witnessed more than
1,200 participants. The event was presented by Sport360 in partnership
with Dubai Sports Council, having Physique TV as the o cial TV partner.
There was a 1.8km Family Run, in addition to a 3.6km Fun Run for more
adventurous runners, and a 7.2km serious run for avid competitors.

Zumba Festival

One of the biggest Zumba gatherings in the city, the Zumba Festival
featured dance and aerobic elements from the city’s favourite instructors.
Held at Zabeel Park, the event also included activities for the whole family
like face-painting, henna tattoos, wellness stalls, ra e, a bouncy castle,
rodeo-bull ride and a ladies-only section. Physique TV presenters Steve
Patrick Moore and Amy Kitchingman hosted the event, and the channel
served as the o cial TV partner of Zumba Festival.

River Race Charity Swim Les Mills Quarterly Workshops

Dubai Sports Council and Dubai Pulse, in partnership The Les Mills Quarterly Workshop is the region’s
with Physique TV, hosted the rst annual River Race largest quarterly group tness event bringing
Charity Swim. Held at Atlantis Aquaventure, together over 1000 instructors to enjoy a day packed
participants from various age groups, ranging from 7 with new Les Mills program choreography. Physique
to 69 years old, challenged themselves against the TV covered the event and served as the o cial TV
current of the Lazy River. The event raised a total of partner. The event provided an opportunity for
AED 20,500 which was distributed to the local attendees to experience the bene ts of group
charities by the Red Crescent. training in an exciting, social and inspirational
environment.

4SGT Insider / Jan - Mar 2016
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