Physique TV launches Workout Wednesday
Physique TV, the region’s first and only 24 hour HD television channel dedicated
to fitness, healthy living, lifestyle, combat and extreme sports, launched ‘Workout
Wednesday’ (WOW), an initiative that aims to drive an active and healthy lifestyle
across the UAE community.
Physique TV WOW was introduced during the UAE’s National Sports Day. This event, which
is a directive from Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Ruler
of Dubai, aimed to promote healthy living and friendly sporting competition among the
residents of the UAE set on 25th of November 2015.
Hamid Dizji, CEO of Physique TV commented: “Fitness is one of the key pillars
of Physique TV. We are in the business of promoting healthy lifestyle not only
through our programming but also through our community engagements like Physique
TV Workout Wednesday. The reason why we introduced this initiative is to show our
support towards Sheikh Mohammed Bin Rashid Al Maktoum as he continuously enforces
groundbreaking initiatives for the benefit of the UAE.”
Nasser Aman Al Rahma, Director of the Events Department at the Dubai Sports Council,
commended the Physique TV initiative: “We are delighted as this leading TV channel
will not only join the National Sports Day and broadcast the events on its platform,
but is also set to organize a special program for this occasion which extends throughout
the year. This reflects that their management is committed to promoting exercise and
physical activities as the right way towards a healthy lifestyle and gain great health
benefits, which will ultimately lead to a happy and productive community.”
Al Rahma added: “This is not the first collaboration between Dubai Sports Council and
Physique TV, the MENA region’s first and only 24 hour HD television channel dedicated
to fitness, healthy living, lifestyle, combat and extreme sports, which broadcasts
daily in Arabic and English. We have cooperated in various sports occasions previously,
and we are keen to continue our cooperation in the coming period, since the scope of
work between the channel and Dubai Sports Council is completely in line with the Council’s
work plans. They also help achieve our vision of building sports as a distinct way of life
for the society, and assists in the implementation of the directives of our leadership to
promote sports.”
Physique TV WOW featured a two-hour non-stop workout including zumba, freestyle group
exercise, high intensity interval training and yoga. Every week, the channel releases
one workout across its social media networks which include Facebook, Twitter, Instagram
and YouTube.
Viewers can watch on Arabsat via My-HD platform, du channel 409 and Etisalat ELife
channel 793 in the UAE, channel 77 & 78 on Intigral in Saudi Arabia, and Ooredoo
channel 730 in Qatar. Physique TV is also available via live streaming at www.physique-tv.com/en/watch/.
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