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    Physique TV teams up with lifestyle and fitness events in the UAE

    Physique TV teams up with prominent lifestyle and fitness events across the Emirates. The featured events include Dubai Desert Road Run, Super Sports Run, Dubai Holding SkyRun, Women’s 3F Show and Ramadan Night Market.

    Dubai Desert Road Run
    Since 2015, Physique TV served as the offcial TV partner of the Dubai Desert Road Run. Gathering thousands of runners, the event appeals to all types of enthusiasts, from first time social runners to the best UAE based athletes.

    This community event features two distances: 10km and 3km which is hosted in The Sevens stadium. All finishers of the run were awarded with medals, and additionally, top three runners as per their respective age groups were awarded with trophies. The event concluded its run last 4th June before the summer season started.

    Dubai Holding Sky Run
    Dubai Holding, together with Dubai Sports Council and Physique TV partnered for the 2016 edition of the annual Sky Run event – the ultimate staircase running challenge, where participants climbed 52 floors of the Jumeirah Emirates Towers.

    Proceeds from the event were donated to the Al Jalila Foundation, a global philanthropic organization dedicated towards transforming lives through medical education and research. All proceeds from the event supports the Foundation’s medical research in the UAE on obesity.

    Ramadan Night Market
    Held in Dubai over 10 nights of Ramadan, the Ramadan Night Market is set to cater to the UAE residents from 23rd June until 2nd July. The event hosts a number of retailers from across the world, offering a diverse variety of products to a dynamic community from Dubai and the rest of the UAE. People from different parts of the world live and work here, bringing their own cultural heritage to this cosmopolitan city. Spending during the Ramadan period and before Eid is significantly higher and customers are always looking for new experiences. No other event of this profile is held during Ramadan, where Physique TV and Ramadan Night Market partnered for the second consecutive year.

    Super Sports Run
    The series of running events organized by Super Sports is one of the most successful races in the community. Physique TV and Super Sports sealed a strategic media partnership in 2014 to further drive the cause towards fitness and healthy living across the Emirates.

    Founded in September of 1998, Super Sports has grown to be one of the largest Dubai based company’s offering Professional Sports Coaching and Sports Event Management Services to the UAE residents. This series has attracted nearly 5000 athletes per season and plays an integral part for many people living in the UAE to plan their competitive and fitness programs around these races. The races were participated by complete novices to some of the top professional athletes in the UAE and encouraged families, corporate companies, clubs and schools to get involved.

    Women’s 3F Show
    Established 13 years ago, ‘The Women’s 3F Show’ informs people, especially women, about the latest medical, beauty, and nutrition techniques. Physique TV served as the offcial TV partner for the event held at the Beach Rotana in Abu Dhabi where almost 500 influential women attended the event.

    Food, Fitness and Fashion (3F) were the key highlights of the event, including a fertility game show, education on beauty, dental health, and skincare program, thyroid Gland Disorder, capped with a fashion show.

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