Physique TV serves as the official TV partner of the UAE’s biggest health and fitness events
Physique TV proudly teams up with the biggest health and fitness events of the year including Etisalat Fitness Fest,
ONE Live with Les Mills, XDubai Flyboard and Dubai Dash as their official TV partner.
Etisalat Fitness Fest
Organised by Turret Media, the Etisalat Fitness Fest is an event that has something for everyone who wants to lead a
fitter life. Over 200 organisations displayed and demonstrated products and activities that are designed to
improve fitness levels across various levels.
The Etisalat Fitness Fest featured an Expo with brands and products to buy, with discounts and unbeatable offers; an
entertainment comprising fitness related games, demos and activities to watch or participate in and education which
held a seminar programme to guide and inspire the visitors.
The fitness industry in the UAE comprises more than 2,500 registered professionals across more
than 160 venues. As the industry grows and as a way to validate the excellence of professionals
in the region, the FIT Awards paid tribute to those that have made this industry a success.
Physique TV exhibited at the expo and activated a 3mx2m LED screen to feature its programs and interact with the event participants.
The Etisalat Fitness Fest was comprised of multiple health and fitness elements ensuring that the event appealed to everyone, not
just the region’s elite athletes and fitness fanatics.
XDubai Flyboard World Cup
UAE’s premier organisation for action sports, XDubai, teamed up with Physique TV for the 2015 Flyboard World Cup. XDubai hosted the second edition
of the Flyboard World Championship at Skydive Dubai.
The tournament was held across three days, and Physique TV team was present to cover the event. XDubai invited the world’s best flyboarders to
show their skills on a professional level. Flyboard is the newest water action sports craze to hit Dubai.
ONE Live Dubai
Physique TV collaborated with Les Mills in bringing ONE Live in Dubai, a global fitness tour which kicked off on November 20th.
The event witnessed up to 15,000 health enthusiasts. The attendees enjoyed a fitness concert experience through a program
of live group fitness classes, seminars and fashion shows. The classes included Body Pump, Grit Cardio, CXWorx, Body Attack,
Body Balance, Body Combat, Sh’Bam and Body Jam.
As the official TV partner of ONE Live, Physique TV shared the objective of the event in offering an opportunity for the community to
experience the benefits of workouts/group training and live an active and healthy lifestyle.
Dubai Dash worked alongside Physique TV in presenting the 2015 corporate relay event held at the Dubai Sports City. The unique event
promoted corporate wellness, team building and networking across businesses in the Emirates.
Forty three teams coming from various companies including Dubai Healthcare City, Tecom Group, DHL, Standard Chartered, Dubai Airports
and ENOC were just few of the teams who participated in the event.
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