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    Physique TV and Super Sports announce strategic partnership
    Physique TV, the region’s first and only 24 hour HD television channel dedicated to fitness, healthy living, nutrition and action sport, and Super Sports, specialising in sports coaching and locally organized events in the UAE announced a strategic media partnership to further drive the cause towards fitness and healthy living across the Emirates.

    Hamid Dizji, CEO of Physique TV shares his excitement about the partnership: “We are proud to announce this co-operation, which will create new opportunities for both our companies, who follow the same mission, to grow. We both promote healthy living and encourage sport in our society and I think that Super Sports is the right choice for us and hope we can both go forward.”

    Warren van der Merwe, Managing Director of Super Sports comments on the partnership: “With Physique TV we are hoping to spread the word about the events and programs Super Sports offer and invite all those who are interested, no matter what your age or ability to come and try a new sport or improve on your current abilities. This is an exciting venture for Super Sports to team up with Physique TV and look forward to a mutually beneficial partnership and one that will last for many season.”

    Founded in September of 1998, Super Sports has grown to be one of the largest Dubai based company’s offering Professional Sports Coaching and Sports Event Management Services to the UAE residents. Super Sports successfully held the GO SPORT SUPER SERIES consisting of 13 races such as open water swims, triathlons, aquathlons and road runs. This series has attracted nearly 5000 athletes per season and plays an integral part for many people living in the UAE to plan their competitive and fitness programs around these races. The races are open for complete novices to some of the top professional athletes in the UAE. It also encourages families, corporate companies, clubs and schools to get involved in these activities.

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