Physique TV signs deal Dubai Desert Road Run
Physique TV and Dubai Desert Road Run, a community sporting event held by Onside
Partners announced a strategic partnership that will greatly expand collaboration
between the two organization to raise awareness on health and fitness.
The agreement was signed at the Burj Khalifa and the scope of the partnership includes
all of the Dubai Desert Road Run events from February through to December 2015,
which enables both organizations to engage with the community taking part in road
races and fun runs.
Organised by Onside Partners, the Dubai Desert Road Run (DDRR) is a sporting event
for the UAE community. First held in February 2012, the DDRR has developed into
one of UAE’s key sporting events that has seen participation from novice runners
to some of the most accomplished athletes in the Emirate. DDRR consists of 10km
race for adults and children who are 14 years of age and above, plus a 3km run which
is both a Junior and Adult Race. DDRR held its first event this year on 21st February
at The Sevens Stadium, Dubai.
Hamid Dizji, CEO of Physique TV shares his comments about the partnership: “Through
our partnership with key organizations like Dubai Desert Road Run, we widen our
scope in strengthening our commitment to spread information towards healthy living.”
Dean O’Grady, Founding Partner & Co-Chief Executive of Onside Partners shares: ‘The
Dubai Desert Road Run is delighted to partner with Physique TV. For the participants
of the Dubai Desert Road Run, the opportunity of appearing on television whilst
competing in a sporting event is one which I’m sure that they will both cherish
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