SGT CEO Hamid Dizji featured on the cover of Middle East Digital Broadcast Magazine
SGT CEO Hamid Dizji headlines the March 2015 issue of Middle East Digital Broadcast
Magazine, with a cover story about finding a niche in the region’s crowded TV industry.
DIGITAL BROADCAST Middle East is the leading information resource for those involved
in the business of delivering and managing media content for television, cinema,
radio, mobile and online distribution in the digital age. It is the number one resource
for senior management in the broadcast, telecommunications and online sectors charged
with expanding revenue streams and developing new commercial strategies incorporating
emerging digital content delivery technologies.
Here is an excerpt from the article… Physique TV began broadcasting just over a
year ago, and launched officially a month later, in December 2013. The channel is
the only 24-hour fitness and lifestyle outlet for the Middle East, and broadcasts
in full HD as well.
At first glance, the concept behind Physique TV may seem too narrowly targeted,
but this is actually a channel with one of the most diverse arrays of content of
any broadcaster in the region, but what is the virtue of a channel to promote healthy
living and an active lifestyle? And how does CEO Hamid Dizji prevent the programming
becoming boring and repetitive?
The key, according to Dizji, is to be encouraging rather than instructional. “There
are many lifestyle, sports and other types of channels, but there was nothing, until
now, to address the needs of a healthy and active lifestyle,” he says of the concept
behind Physique TV.
Physique TV is part of a larger group of companies and is therefore not overly concerned
with making a significant profit quickly and is instead focusing on its content.
“SGT Group is taking a long-term view to Physique TV making a large amount of profit,
Race. DDRR held its first event this year on 21st February at The Sevens Stadium,
Dubai. Hamid Dizji, CEO of Physique TV shares his comments about the partnership:
“Through our partnership with key organizations like Dubai Desert Road Run, we widen
our scope in strengthening our commitment to spread information towards healthy
living.” Dean O’Grady, Founding Partner & Co-Chief Executive of Onside Partners
shares: ‘The Dubai Desert Road Run is delighted to partner with Physique TV. For
the participants of the Dubai Desert Road Run, the opportunity of appearing on television
whilst competing in a sporting event is one which I’m sure that they will both cherish
and relish.”we don’t want to make fast money,” says Dizji. “We want this channel
to be a benchmark of fitness and healthy living in the Middle East.”
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