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    Physique TV Becomes The Exclusive Broadcast Partner of ONE FIGHTING CHAMPIONSHIP in the Middle East and North Africa
    Physique TV, the region’s first and only 24 hour HD television channel dedicated to fitness, healthy living, MMA and extreme sports, has secured the exclusive rights to broadcast ONE Fighting Championship ™ (ONE FC), Asia’s largest MMA organization, which will feature Arabic commentary. The new partnership will include LIVE MENA region broadcast rights to ALL ONE FC global events through 2016.

    Hamid Dizji, CEO, SGT Group, the owners of Physique TV, said, “MMA is the fastest-growing sport today and One FC has got a very good footprint in Asia. We could start with the Gulf region and then move on to Lebanon, Jordan and beyond. For us the challenge at the moment would be to engage people here.”

    ONE FC CEO Victor Cui stated, “On behalf of ONE Fighting Championship™, I would like to warmly welcome Physique TV on board as a broadcast partner. This is an exciting time for mixed martial arts in Asia and the Middle East is rapidly becoming a hotbed for the sport. Physique TV is a fantastic partner and one of the most popular broadcasters in the region and ONE FC is excited at the opportunity to showcase our fighters to millions of homes throughout the region.”

    Before the LIVE events, Physique TV’s panel of MMA experts will give their insights and predictions in a pre-fight show introducing the fighters and exciting MMA fans. The LIVE broadcast will feature Arabic commentary as well as fighter interviews between each match. After the LIVE broadcast, highlights of the fights will be analyzed on Physique TV’s Arabic language program MMA ALL OUT which airs Sunday to Thursday at 10:30 PM KSA.

    Physique TV MMA presenter Rio Altaie highlights the unique aspect of having Arabic commentary during the fights. “More and more audiences in the Middle East are becoming interested in MMA and we feel that speaking to them in their native language provides more connection when watching the fights.”

    ONE FC ‘Reign of Champions’ was the biggest event in ONE FC history as three ONE FC World Championship title belts were at stake. ONE FC Lightweight World Champion Shinya Aoki defended his title against veteran Kamal Shalorus, while two new champions took home the belts. ONE FC Featherweight World Championship belt went to Mongolian Narantungalag Jadambaa and undefeated wrestling superstar Ben Askren took the ONE FC Welterweight World Championship title. Mohammed Walid, an Arab fighter based in the UAE, made his ONE FC debut at the event winning the match in Round 1.

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